Thursday, 14 May 2015

4 Tech Savvy Ways You Can Improve Your Marketing Setup

Leave a Comment
There are still far too many business owners that don’t know how to harness the power of the internet and technology to benefit their business. Here are 4 essential tips to help you out.

1. Aim for Consistency Across Digital Assets

If you want to put forward your brand to the world, you need to make sure the message you’re delivering is a consistent one. You’ll only confuse your target customers if your message is muddled and inconsistent. It’s not easy being consistent when you have to juggle so many digital profiles and assets to juggle.

The online world is highly reliant on visuals, so the first thing to get right is your visual consistency. This can be helped by developing a strong brand logo and using it across every aspect of your online presence. Then people will associate that visual sign with your business. You should then get your tone right when it comes to communicating messages online.

2. Focus on Your Website

Your website should also be the focal point of your online marketing setup. If your website is below par, no amount of interesting marketing techniques will be able to save you. Make sure it has a clean, navigable design that can be accessed on both desktop computers and mobile devices.

Website optimization needs to be a priority for you as well. This means making sure your website ranks highly on search engines results pages. Keeping your website up to date active, as well as effectively using relevant keywords, will give you a good starting point. You can then get a professional involved if you want to advance the effectivity and optimization of your website further.

office1.jpg

3. Find New Ways to Engage with Target Customers

When it comes to reaching out to your target customer, you first need to know exactly who your target customer is. Make a detailed customer profile, so that you can tailor your approach to that specific profile. This’ll make your approach much more focused and, therefore, effective.

Then you need to think about how you engage with your customers. Think through the entire customer journey, from start to finish. How does the customer first come into contact with your business online? And are there ways in which you can make the transition from introduction to sale simpler and swifter?

4. Produce Great Content

Producing online content can be a great way to get people visiting your website if you’re currently struggling to get people visiting in high numbers. If you start a blog or post regular videos online, more people will be likely to arrive on your website. This increases your brand awareness and makes sales more likely.

Your content needs to be good and thought through though. Keep SEO in mind when you’re writing your headings, and make them eye-catching. You should also make sure your content appeals to your target customer otherwise you’ll be attracting the wrong people to our website.

Good marketing techniques means good sales figures. So, make sure you start following these tips today.
Read More...

Awesome Technology Your Business Needs Right Now

Leave a Comment
It’s no secret that technology has been the driving force behind modern businesses. Heck, technology is the biggest business in the world. Most of the largest startups in the last decade have emerged from the technology sector. They continue to revolutionise the way we interact and do business. Technology drives forward at a phenomenal rate. These days it’s a case of get on board, or get left behind! With that in mind, we’re looking at some of the most important business technologies you need to embrace. Each of them will improve productivity, accountability and, ultimately, profits.
credit
Data centers

As technology evolves and develops, so do the threats and risks. Hacking and data breach has become a serious concern for modern business. It’s such a new phenomenon and we’re struggling to adjust. However, one thing is certain, you must do everything possible to secure your data and the data of your customers. The answer here is a full-scale data centre. Every business is different, and it will require a data centre design company to help identify your needs. If you’re looking after customer bank details, addresses or web information, this is a necessity.

Cloud computing

We first heard whispers of cloud computing over a decade ago. It was predicted to change the world and, to an extent, it has. First of all, it adds extra security to backups, by storing information on a secure server. Secondly, it has increased productivity in a big way. Now, documents can be edited and amended online, without the need for hard copies. It is improving collaboration and efficiency in offices all over the world.

CRM software

If you deal with customers on a day-to-day basis, CRM software is vital. It will help you keep track of orders and information. It can trace problems and provide instant help when it comes to customer service. More importantly, it can store customer preferences and allow you to offer them a tailored service. The best companies are using these systems to personalise their service to each and every customer. It turns out, you can please everyone!

Accounting software

If you’re still adding up sums on a notepad, and hacking away at the calculator, it’s time for a change! Even if your accounts are all still tied up in Excel sheets, there is a better way. Accounting software can now help you lighten the load and automate your accounts. It will work with your other automated system and keep things in check. It’s cheaper and more efficient than hiring an accountant too.

Social media monitoring

Whether you love it or hate it, social media is here to stay. It’s a fantastic way to connect with your customers and build a loyal community. However, it can get overwhelming. There’s Facebook, Twitter, Pinterest, Instagram and countless others. Tracking your engagement and analytics is exhausting without a good social media tracker.

There you have it, folks! How many of these awesome technologies is your business using? Let us know if any particular technology has changed your business for the better.
Read More...

5 Ways The Internet Of Things Will Change Your Business

Leave a Comment
The Internet of things is coming. While it won't be quite the same as the singularity event we are all looking forward to/dreading, it will have an enormous impact on everybody's life. We've all heard about how we can expect our fridges to do our shopping for us, but will it change things for businesses as well? Well, to an extent, it already is. Now that companies are getting more involved with cloud software and multi-platform devices, we are already well on our way. So, if you think this might affect your business shortly, read on.

Image source

Leaner Businesses

As the Internet of Things grows, so will efficiency in the workplace. Instead of using dozens of machines, businesses will be able to find out which ones are worth keeping and which they should get rid of. Cloud technology will be the key to this, linking up devices in all areas of your business and identifying those that will become obsolete.

Increased Productivity

The IoT works by running accurate communications between different computers, equipment and machinery. That means that every single report generated will produce an opportunity to increase productivity. Every shift can be analysed to see what is working and what isn't, highlighting areas that need improving or ditching completely. This grasp of exactly what and where things are happening is vital. Bosses will be able to provide their employees with an environment that encourages them to be more productive at the right times.

Less Waste

All areas of any business can be monitored with the Internet of Things. That means that anything from refuse collection to the amount of printing can be analysed to come up with a more efficient solution. Let’s take print specialists Managed Print Services as an example. As a cloud-based service, they are on the front line of what is currently happening with Internet of Things. They say a more analytical and cloud-based approach can save many businesses a great deal of money. And, of course, it helps the environment, too.

Higher Security

Many businesses are exposed to security issues at the moment but tend not to be overly concerned. However, when they adopt an Internet of Things workflow, they will be even more exposed, and this will encourage them to look into their security as a priority. Eventually, this will benefit businesses - and their customers. This is especially important as consumers are feeling increasingly anxious about security issues. They worry about hackers and what they do with personal information. With more focus on the safety, the IoT will almost force businesses to adapt.

Quicker Reactions

The Internet of Things will allow businesses of all kinds to look at big data and take valuable information from it. Businesses will be able to pull things from any area of the business and react to market trends, analytics and any other time-sensitive data. Things will start to make more sense far quicker, and companies will be able to take more educated risks.

As you can see, there are plenty of areas that the Internet of Things will change. Mostly, they are for the better. But if you are going to embrace it, you will have to concentrate on that major security issue. We look forward to hearing your comments!
Read More...

The Best Travel Tech On The Planet

Leave a Comment
Whether it’s business or pleasure, you should never travel without technology. It may help while away those long hours in the airport or on the plane. More practically, they may help you navigate or communicate in a new country. They might speed up the boarding process at the airport, or just make everything a little smoother. We all love to travel and explore new places. But, the traveling itself can be exhausting. Make it a little easier with these awesome travel technologies.

image source
Airport Express


There’s nothing worse than your laptop or phone running out of juice. Especially just before a big flight! Apple’s new Airport Express is a fantastic little tool that makes sure it never happens again. It plugs in, like a regular charger, but has three different outputs. One to charge a phone, one to charge your laptop and one for an Ethernet internet connection. The plug itself has an onboard Wifi base station, so you can connect wherever you are.


GoPro


The GoPro is the ultimate traveler’s companion. It’s a lightweight, powerful camera that you can take just about anywhere. You can strap it to yourself with its very own harness and record your journey. You could attach it to a GoPro stick and film you and your friends as you travel. When you get to your destination, you can take in the ocean, up mountains or into the snow. It’s versatile and tough.


Phone cards


Connecting with your family and friends back home is always difficult when you’re traveling. Roaming charges are extortionate on most phones, and you never know who your foreign provider is. Phone cards are a handy solution that will help you stick to a budget. Telecom expert Issa Asad tells us they’re the best option for travelers looking to communicate. You’ll set a budget limit, and they work with cell phones or landlines.


Global Translator


Finding yourself in a country that doesn’t understand your language can be intimidating. It makes even the most basic things difficult. With the Global Translator, you can just type in what you’d like to say in your native language. It will then display the text in the new language. Newer versions can even read it aloud.


Kindle


Whether you love the Kindle or hate it, there’s no denying its usefulness while traveling. You can store thousands of books and choose from your favourites. There’s no need to pack a whole extra luggage bag just for your books! Let’s face it, when you hit the beach, you can power through a book or two a day. The Kindle is the best way to feed the reading habit.


Travel apps


There are lots of great travel apps out there for your smartphone or tablet. They’ll help you navigate a new city or call a taxi. However, we love the all-around travel itinerary apps. Applications like TripIt or HipMunk will store your entire plan and route. Perfect for those clumsy travelers who forget everything!

Technology makes traveling easier, more exciting and better connected. Have we missed any of your favourite travel technology?
Read More...

Tuesday, 17 March 2015

Asus ZenFone C (ZC451CG) Impressive budget smartphone

Leave a Comment
Asus has now entered the segment of smart phones in the country & has propelled its latest Smartphone. The Asus ZenFone C (ZC451CG) has a 5 inches High resolution screen, Android 4.3 & also a two GB RAM. The cost is also quite affordable.


Design & display

The phone has a down played look. The plastic which has been used here is not at all shoddy & bears a matte finish which is lovely to touch. In any of the case the look of the phone is very plain and simple & it doesn't separate the phone from opposition. The color of the screen proliferation has been adjusted, which conveys a fault less & adjusted shade of the phone,

The inbuilt software

The Zenfone is preloaded with the Android 4.3 processor. There’s no expression at all on the Android discharge of the phone. The alternative peculiarity of the phone is worth stating here.

Scale of performance of the phone

The Zenfone didn't fall short conveying the execution without any glitch. The Smartphone performs quite well especially for gaming.

The strength of the camera of the phone

The camera of the phone is eight MP. Particularly the phone is useful for people looking for budget phones. However the Asus ZenFone C (ZC451CG) has unique additional game peculiarities for giving the users pictures which would catch choice, for instance, the depth of the field, miniature, and the smart remove. You can make the gifts with the help of Smartphone just like the Nokia Lumia. The miniature peculiarity will offer you an opportunity to get a solitary-article.

The phone is best for the people having a low budget. It offers all the necessary features in a low price. There have been almost no complaints of the phone. Thus, it can be bought without any doubts. Since it has been quite a long time now since the phone has been launched in the market, it is now safe to buy it. The reviews of the phone online also make it quite suitable to be bought. No other phone offers such great specifications in such a low price.


Read More...

Wednesday, 4 March 2015

Why A Horse Racing Game Could Have Transformed The Wii’s Revolutionary Tracking Sensor Technology From Outsider to Favourite

Leave a Comment
There is no doubt that the Nintendo Wii was a game-changer. The issue was that the core of the videogame community didn’t want a shake-up of the rules. Whilst casual audiences loved the added immersion, and accessibility, offered by the PixArt's Multi-Object Tracking™ engine (MOT sensor™) technology, hardcore gamers remained firmly unimpressed by the lack of a traditional control scheme or gamepad. The ability to swing a tennis racket or pull on a horse’s reins came to be seen as the pinnacle of quick-burst fun for non-gamers and an infantile novelty and gimmick for hardcore gamers. Moreover, Nintendo’s decision to focus on this new control system, rather than improving the graphical and processing capabilities from the Gamecube era, was equally derided by both fans and critics of the Japanese video game giant.
Picture by doobybrain
However, this was not always the case. Back when Nintendo first announced its plan for a console controlled through motion sensors contained in a nunchaku-like device, the gaming community was intrigued and impressed. So much so that, although never proven to be connected, Sony – only weeks after Nintendo’s revealing of the Wii - announced the addition of a mini-motion sensor in its PS3 controller. Needless to say, Nintendo fans were livid. However, despite developers such as Incognito claiming that the additional technology was haphazardly introduced post-Wii, Sony have continually asserted that it was in development for months.

Despite this minor Sony-shaped hiccup, the Wii was a huge sales success upon its release. Indeed, only two years after its release in Japan, the Wii had already sold more units than the lifetime total of its predecessor the Gamecube: at 4,618,479 to 3,629,361 respectively. But even whilst its sale figures were soaring, the Wii’s reputation was falling. The crux of the issue being that the Wii was being viewed as a casual entertainment machine, aimed towards families, rather than as a serious and reputable videogame console and this problem was later admitted by Nintendo godfather Shigeru Miyamoto. This perceived identification of the Wii as nothing more than an electronic parlour game – combined with its lacking hardware – saw many major developers abandon the console or refuse to enthusiastically market the console.

But why did this happen to the Wii? Mainly, it was because developers couldn’t create games that utilised the system’s strengths correctly. Either titles were poorly made, simplistic uses of the sensor technology or they were exceptional games dragged down by needless motion sensor embellishments. Moreover, games that were perfect for the console – such as horse riding game Final Furlong – were never released or were postponed for long periods.

The example of Final Furlong is a quite potent one as it symbolises exactly the sort of title that should have been released on the Wii at regular intervals, especially in the UK market - where National Hunt horse racing events regularly attract huge television audiences and generate reams of column inches. In a market where betting is such a key component, it would seem logical for Nintendo to have utilised an audience so happy to part with their hard-earned cash in pursuit of horse racing action. 

Moreover, finding a celebrity endorsement for the product - such as renowned jockey AP McCoy, who is fast approaching his final Cheltenham Festival before retirement when the event takes place in mid-March, prior to the Grand National in April - would have added some much needed star power to both the game and Nintendo's appeal on a whole.

Horse riding was an excellent subject for the Wii’s control system, yet few if any titles based on this pursuit were released worldwide. The ability to steer, whip and balance on a horse would have been the perfect use of PixArt’s technology. This is because horse riding’s core physical dynamics would have organically and effectively transferred to the Wii’s motion sensor control system. It would neither have been a needless use of the senor or indicative of shallow or superficial gameplay.

Moreover, the wealth of gameplay options intrinsic to a horse racing title – such as training, breeding, racing etc. – would have meant the game would not have been one dimensional - a common critique of Wii games. Additionally, with horse racing games being all about fluid and vibrant animation not high-tech graphics, the sports-simulation sub-genre would not have shown the Wii’s graphical limitations either.


Ultimately, if more concepts such as horse racing had been utilised by Wii developers then the console could have been transformed from an early-favourite turned-outsider to a sure-fire bet. Unfortunately, as it transpired, if the Wii had run the Grand National it would have fell at the second hurdle.
Read More...

What makes online gaming fair?

Leave a Comment
Of all the different gaming you can do online these days, one of the biggest growth areas is with online gaming. Only a few years ago, playing games for real money online was a concept that few people considered. Yes, there were some sites around in the late 90s and early noughties, but before you started, you had to download the software to play the few available games on your pc, and relatively few people could be bothered with that.
Today, however, it’s a different story, with online games such as 32red or Mr Green being advertised on TV and all of them offering players great incentives to sign up and start playing. With instant play a possibility on nearly all of the gaming websites, there’s no need to download any software. You can simply register an account and be playing within a couple of minutes. You can get £10 free at 32Red when you first sign up, without even putting in any of your own money. Most gaming sites offer a similar deal. Suddenly, almost everyone you know has either tried online gaming, or does it on a regular basis.

So what is it that gives a player the reassurance that they are going to be playing games that are fair when they’re playing online? With a land-based game, you can see what’s happening with the cards as they’re being dealt by a dealer or you can stand next to the roulette wheels as it spins. When you play a game of roulette or blackjack online, how can you be sure that the results aren’t fixed in a games favour? Technology, of course, provides the answer. All online games that require random or simulated chance results, have random number generator (RNG) systems in their software.

The role of RNG in games

What RNG does is replicate the chance element that you get in a physical game – for example, the roll of the dice in a craps game, or the spin of the roulette wheel and the simultaneous movement of the ball around the wheel while it’s spinning. The results in both these cases are random – it’s impossible to predict the outcome.

In the RNG systems used for online games, a series of algorithms are used to produce long sequences of random numbers. In the case of a game like French roulette, the software has to produce an integer between the numbers 0 to 36 (the numbered pockets on a French roulette wheel). Multiple digit numbers are produced using RNG, and then reduced down to fit the numbers on a wheel until one number is generated. This is how the outcome of a spin of an online roulette wheel is decided.

The use of RNG for online games means that the player can trust in the games being authentic. They can check the player odds before they place any bets (all game list this info for each of the games they have on offer) and know that those are the genuine odds they are up against when they play. And, just as the RNG gives players reassurance that the game is playing fair, it’s also impossible for a player to ‘cheat’ in a game through the use of any kind of system. So RNG is good for both the players and the game.

The online casino gaming industry is huge, and any game that didn’t offer fair games would quickly lose any customers it had and go out of business. While RNG doesn’t mean that a player is any more likely to win and make a profit, it does offer that sense of security that they won’t be ripped off when they play at an online game center.
Read More...